How (Multi)sensory Play Helps Babies Thrive
Play is pretty much pure magic for babies and kids. Through play, little ones learn about themselves and their world. Playing improves cognitive, physical, social, and emotional well-being.
Learn Together, Grow Together — Powered by Curiosity
Everything you need to spark curiosity at home — milestone guides, play tips, videos, and expert advice to support your child’s learning journey
The Einstein Way™
The Einstein Way is a curiosity-driven learning philosophy backed by science and built from the best childhood development research. By considering the “whole child” and celebrating what makes individuals so brilliantly unique, Baby Einstein helps children develop their curiosity.
Brain Development
An educational method focused on whole child development.
Montessori Inspired
A child led educational framework supporting independence.
User Centered Design
Products designed with families and children at the center.
STEAM
Science, technology, engineering, arts, and math foundations.
Guided by Experts. Inspired by Curiosity.
Rochelle Wainer, Ph. D.
SVP Global Analytics and Insights
Meet Rochelle, our award-winning expert in early childhood development.
With more than 25 years of global experience across industries, retailers, and brands, Rochelle has dedicated her career to helping families and children thrive. Since joining Kids2 in 2017, she has built and led the company’s global insights team, guiding product development for Baby Einstein™, Ingenuity™, and Bright Starts™.
Rochelle is the author of The Einstein Way, Baby Einstein’s learning philosophy, and a recognized thought leader in the field. She also serves on the ParentCo board and contributes to Hello Einstein Studios, extending her influence across education, parenting, and child development.
Rochelle's Recommendations
Go Opus Go™ 4-in-1 Crawl & Chase Pal
Grows with your child from 3 months to 5 years, offering four interactive modes: Tummy Time, Sit & Play, Chase, and Dance. It encourages crawling, walking, and learning through music, lights, and motion.
Curiosity Table Activity Station Toddler Toy
This two-sided STEAM activity station designed is for hands-on learning. Featuring spinning gears, color circuits, lights, and over 65 melodies in English, Spanish, and French. Inspired by Montessori principles, it grows with your child and converts easily for floor play.
4-in-1 Kickin’ Tunes™ Musical Meadow™ Music & Language Discovery Gym
Supports development from birth to age 3 with four play modes: lay & play, sit-up, tummy time, and on-the-go. Includes 6 detachable toys, a kick piano with 90+ sounds and 25+ minutes of music, and teaches numbers, colors, and shapes in 4 languages.
Baby Einstein x ParentCo
We’ve partnered with ParentCo., a global community dedicated to connecting parents around the world, to bring you meaningful, real-parent insights. Together, we’ve created the Curiosity Corner — a curated collection of relevant, expert-backed articles written by real parents to help guide you through your child’s learning milestones and beyond. At Baby Einstein, we believe curiosity fuels growth, and we’re excited to provide resources that inspire parents and empower little learners on their journey.
Curiosity Corner - Powered by ParentCo
10 Simple Ways to Empower Girls to Love STEAM
STEAM stands for science, technology, engineering, arts and mathematics, and STEAM learning represents a full educational philosophy that teaches practical skills, encourages curiosity and embraces an interdisciplinary approach.
Why Early Play Equals Early Learning
Have you ever watched a baby play? They engage with their toys with a determination as if it is their job. Actually, it is their job!
What Exactly is STEAM Learning and How Does it Help my Kids?
When you hear about the relatively new emphasis on STEAM learning, you may wonder how that’s unlike the diversified studies from years past. Here's why it matters.
Play Tips
We turn everyday play into meaningful moments of learning.
We've partnered with child development experts to create play tips just for you and your little one! These simple, curiosity inspired, fun activities make it easy for you to be your baby's first teacher while enjoying special moments together. Let's learn, play, and grow!
Where to Find Play Tips
Discover our expert-created Play Tips — designed to make learning through play simple, fun, and impactful:
Physical Cards
Included in product packaging to give you quick, hands-on ideas right at home.
Shop the Toys
Easily explore and shop products designed to spark curiosity and support every milestone.
Books
Words, illustrations, and real-world imagery come together to introduce fundamentals, as well as early conversations around topics like kindness and compassion.
Milestones Made Simple. Curiosity Made Possible.
Your go-to destination for understanding your child’s development. We simplify milestone education with expert insights and easy-to-use tools that help you nurture their natural curiosity at every stage.
