We’re here to make healthy sleep feel possible - with calming, thoughtfully designed solutions that support your family’s real-life rhythms.
Every product is created to bring a little more comfort, a little more confidence, and a lot more rest to the families we care so deeply about.
The ABC’s of Sleep:
The American Academy of Pediatrics’ safe sleep guidance, often summarized as the ABCs (Alone, on their Back, in a Crib), recommends placing infants on their backs for every sleep, on a firm, flat surface in a safety-approved crib or bassinet, with no loose bedding, to reduce the risk of SIDS and other sleep-related deaths.
Alone:
A baby should sleep in the same room as an adult, but in their own crib or bassinet, with nothing but a fitted sheet.
Back:
A baby should be put to sleep on their back for naps and bedtime.
Crib:
Bedsharing is NOT safe. A baby should sleep in the same room as a guardian, but in their own crib or bassinet.
WATCH
Healthy Sleep Video Hub
Elevate Your Sleep Routine
The Swaddle & Secure™ sleep system is Ingenuity’s exclusive innovation in healthy sleep—thoughtfully designed to support back-sleeping while adapting across Ingenuity bassinets to deliver personalized comfort, security, and peace of mind for parents.
Our PartnerShip with
Ingenuity has proudly partnered with First Candle — a leading nonprofit dedicated to saving babies and supporting families. For more than 35 years, First Candle has worked to end Sudden Unexpected Infant Death (SUID) and other sleep-related infant deaths, while offering vital bereavement support to families.
Swaddles
Healthy Sleep Starts with Comfort that Connects.
Swaddling symbolizes connection — warmth, reassurance, and the emotional loop between parent and child.
Stages of Swaddling
- Swaddle Ready™
- Rolling Ready™
- Ready to Move™
Bassinets
Healthy Sleep Starts with a Safe Space.
Parents equate healthy with safe + stress-free. The bassinet represents physical and emotional security — the foundation of trust.
Adjustable Height
Bedside Sleeper
Soothing Lights & Sounds
Breathable Mesh
Soothers
Healthy Sleep Starts with Finding the Calm.
The soother is the sound of stability in a chaotic day. It helps families transition from stimulation to stillness.
Featured Expert
Courtney Zentz
Courtney Zentz is the Founder and CEO of Tiny Transitions Sleep Coaching and is known as "the baby sleep boss." Through Tiny Transitions' private coaching with Certified Sleep Consultants and the Sleep Steps Membership program, Courtney and her team create customized plans to help children settle easily at bedtime, sleep through the night, and wake rested and refreshed-so their parents can, too.
Learn From
At ParentCo., we’ve got your back. We’re here to help your family get those precious zzs, and help you cope no matter what cup of coffee you’re on.
FAQ
Is it safe for my baby to sleep on their stomach?
No — always place baby on their back for every sleep.
What should be inside the crib or bassinet?
Only a firm mattress and fitted sheet — no pillows, blankets, toys, wedges, or bumpers.
When should I stop swaddling?
Stop swaddling arms when baby is 3 months old or shows signs of rolling (even early attempts). Transition to a wearable blanket or sleep sack.
How warm should the room be?
A comfortably cool environment — typically 68–72°F — Baby should be lightly clothed and avoid overheating.
What’s safer: co-sleeping or room-sharing?
Room-sharing without bed-sharing is recommended — baby stays close in their own safe sleep space.