We’re here to make healthy sleep feel possible — with calming, thoughtfully designed solutions that support your family’s real-life rhythms.
Every product is created to bring a little more comfort, a little more confidence, and a lot more rest to the families we care so deeply about.
The ABC's of Safe Sleep
Always place baby on their back, alone in a crib.
Introducing
Ingenuity has proudly partnered with First Candle — a leading nonprofit dedicated to saving babies and supporting families. For more than 35 years, First Candle has worked to end Sudden Infant Death Syndrome(SIDS) and other sleep-related infant deaths, while offering vital bereavement support to families. Together, we’ve formed this partnership to createHealthy Sleep Solutions for families — advancing our shared commitment to safe, restful, and nurturing sleep for families.
WATCH
Healthy Sleep Educational Videos
Elevate Your Sleep Routine with Expert Educational Content on Healthy Rest.
Healthy Sleep Starts with Comfort that Connects.
Swaddling symbolizes connection — warmth, reassurance, and the emotional loop between parent and child.
Learn about
Stages of Swaddling
- Swaddle Ready™
- Rolling Ready™
- Ready to Move™
Bassinets
Healthy Sleep Starts with a Safe Space.
Parents equate healthy with safe + stress-free. The bassinet represents physical and emotional security — the foundation of trust.
Adjustable Height
Bedside Sleeper
Soothing Lights & Sounds
Breathable Mesh
Soothers
Healthy Sleep Starts with Finding the Calm.
The soother is the sound of stability in a chaotic day. It helps families transition from stimulation to stillness.
Our Sleep Expert
Sarah Bossio
Location: New Jersey
Social: @yourzenbabysleep
With over 15 years of experience as a special education teacher and training as a Board-Certified Behavior Analyst (BCBA), Sarah Bossio takes a comprehensive approach to teaching children healthy sleep habits. As a mom of 2, and experience working with over 350 families, Sarah provides evidence-based, compassionate sleep coaching to tired parents who need support while teaching their children to sleep
Healthy Sleep Certification
Coming Soon
Learn From
At ParentCo., we’ve got your back. We’re here to help your family get those precious zzs, and help you cope no matter what cup of coffee you’re on.
FAQ
Is it safe for my baby to sleep on their stomach?
No — always place baby on their back for every sleep until they can confidently roll both ways on their own.
What should be inside the crib or bassinet?
Only a firm mattress and fitted sheet — no pillows, blankets, toys, wedges, or bumpers.
When should I stop swaddling?
Stop as soon asbabyshows signs of rolling (even early attempts). Transition to a wearable blanket or sleep sack.
How warm should the room be?
A comfortably cool environment — typically 68–72°F — with breathable, layered sleepwear to avoid overheating.
What’s safer: co-sleeping or room-sharing?
Room-sharing without bed-sharing is recommended — baby stays close in their own safe sleep space.