PlayDate Digital and Kids2 Partnership Sparks Launch of Interactive Baby EinsteinTM App
ATLANTA, (November 10, 2020) – A brand new app featuring a collection of interactive storybooks based on the celebrated Baby Einstein brand and designed to introduce babies and toddlers to early-learning concepts and the rhythms and splendor of classical music has launched on mobile devices across the globe.
Produced through a collaboration between Kids2, Inc. and PlayDate Digital, BABY EINSTEIN™: STORYTIME was built upon the idea that “Curious Minds Start Young.” The Baby Einstein™ brand helps parents cultivate curiosity—within their children and themselves—through shared discovery, exploration, and creativity. Through this unique, multi-sensorial app, curiosity unfolds through 12 vibrant, engaging, and playful digital experiences. Each story is hosted by an inquisitive group of adorable animal friends that are currently featured in multiple Baby Einstein™ YouTube series. Join Cal the Caterpillar, Neptune the Turtle, and more on this robust path to exploring Science, Nature, Art, Numeracy, Animals, and of course, Music.
Each book includes a soundscape of restyled, well-known symphonies and melodies designed for “little ears” and features composers like Beethoven, Bach, and Mozart, along with natural and environmental aural elements that fit each book’s theme.
BABY EINSTEIN™: STORYTIME was created around the brand’s learning philosophy, The Einstein Way, which centers on multi-sensorial engagement, creative-thinking, confidence development, open-ended play, and real-world learning experiences. Every tap, swipe, and shake is sure to ignite curiosity!
This app includes the following 12 books:
- Water, Water Everywhere
- Seasons of the Year
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- Playing in Nature
- Colors All Around
MUSIC & SOUNDS:
- Music Under the Sea
- Nature Sounds
- We Like to Paint
- My Favorite Colors
- A Day on the Farm
- Jungle Friends
COUNTING & NUMERACY:
- Count To 5
- Let’s Count Together
- "Read to Me” and “Auto-Play” modes allow users to control their own story experiences
- Fully-narrated scenes illustrate key early-learning concepts with animated animal characters
- Word highlight feature guides reading and following along
- A colorful and interactive world in each book
- Simple interactions tailored to babies and toddlers
- One-time downloads of each book to read anytime, anywhere, with no internet connection
- Protected from unintentional purchases
“What a thrill to team up with Kids2 to bring the Baby Einstein™ brand to life through these interactive stories! We love being able to work with such beautiful, classical music, delightful characters, and a fresh learning philosophy focused entirely on cultivating curiosity,” says Shaan Kandawalla, Co-Founder, PlayDate Digital.
"Baby Einstein™ has always been synonymous with young curiosity and this partnership blends PlayDate Digital’s expertise in innovative, digital, pre-school products with our brand’s characters and inherent inquisitiveness," says Karen Neblett, Executive Vice President of Business Strategy & Development.
BABY EINSTEIN™: STORYTIME is available for free with in-app purchases in the App Store on iPhone, iPad, and iPod Touch. Within a month, the app will launch on GooglePlay and the Amazon App Store.
About PlayDate Digital Inc.:
PlayDate Digital Inc. is a publisher of high-quality, interactive, mobile educational software for children, designed to nurture children’s emerging literacy and creativity skills. Created in collaboration with leading preschool education experts, PlayDate Digital content is built in partnership with some of the world’s most trusted global brands for kids and developed and published for iOS and Android devices. More information can be found online at www.playdatedigital.com or “Like” them on Facebook and follow them on Twitter (@playdatedigital).
About Kids2, Inc.:
Kids2 designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries.
About The Baby EinsteinTM Brand:
Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.
Baby Einstein® and the Boy’s Head Logo are trademarks of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.