Kids2 Expands on Best-selling 360-degree Concept with New Baby Einstein Activity Center
The Baby Einstein Around We 4-in-1 Discovery Center is Available Exclusively at BuyBuy Baby Through 2019
“Kids2 first introduced the concept of an activity center with a 360° traveling seat with the Bright Starts 3-in-1 Around We Go Activity Center in 2014 and has been a best-seller ever since,” said Franco Lodato, SVP Global Design & Innovation. “The new Baby Einstein Around We Grow 4-in-1 Discovery Center takes the concept further by adding a Discovery Table, Art Table, and Removable Floor Toys to provide a mix of physical and sensory experiences as baby grows into the toddler stage.”
Kids2 is a market leader in the Baby Activity Center category with 38 percent of the US market share dollars in Activity Centers and 31 percent in units sold, according to NPD market data through September 2019. Kids2 brands comprise seven of the top 20 activity center items in the US marketplace.
“Our research shows that parents are looking for activity centers to entertain, assist with development and give baby an opportunity to exercise,” said Rochelle Wainer, Ph.D., Kids 2 VP of Global Insights. The solutions parents choose most often meet a combination of these needs and is versatile in order to grow with their child. The Around We Grow is unique in that it allows the most freedom of movement out of any activity center.”
The Baby Einstein Around We Grow 4-in-1 provides the core needs parents are looking for plus the developmental experiences to encourage curious exploration.
- This multi-faceted activity center encourages auditory, visual, and tactile discovery through 15 nature-themed toys and experiences including the full-octave piano that introduces music, animals, and colors in English, Spanish, and French.
- The 3-position height-adjustable, cushioned seat travels 360° around the table, supporting baby’s first steps and exploration without the risk of wandering off.
- Once baby becomes a walker, the 360° Seat can be removed for free exploration of the Discovery Table.
- The art table allows toddlers to explore drawing, painting, building, and creating.
- The removable toy stations are also great for floor play and keeping multiple kids engaged at once.
- The activity station features quick and easy assembly, wipes clean with a damp cloth, and has a machine-washable seat cover.
The Around We Grow is currently available at Buy Buy Baby stores and online and will be available at other retailers beginning January 2020. The suggested manufacturer retail price is $129.99.