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The Einstein Way™
The Einstein Way is a curiosity-driven learning philosophy backed by science and built from the best childhood development research.
Baby Einstein™ Design Principles
The design principles that inform Baby Einstein™ product & content creation include:
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Open-Ended Experiences
Open-ended Experiences to invite imagination through free, child-led play. Rather than focusing on a “right” or “wrong” way to engage with a product, each Baby Einstein item is intentionally designed to engage curiosity.
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Real-world Learning
Real-world Learning to contextualize concepts. Beloved Baby Einstein characters help introduce children to the world around them through interactive videos, developmentally appropriate toys and more.
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Multi-sensorial Engagement
Multi-sensorial Engagement to boost cognitive development. From high-contrast images to help with vision development to tactile items that help with fine motor skills, each Baby Einstein product is created with children’s development in mind.
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Confidence Development
Confidence Development to reinforce the joy of learning. Feeling a sense of mastery isn’t only a boost of confidence — it’s also a sign to babies and children that their curiosity is rewarded.
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Creative Thinking
Creative Thinking Stimulation to strengthen mental agility. Baby Einstein helps children discover that experimentation and persistence are enjoyable.