We Believe the Future Belongs to the Curious™.
Baby Einstein™ inspires curiosity within parents and equips them with the tools to create an environment of curiosity for their children.
The Tools We Use to Inspire Curiosity
Toys & Gear
From activity centers to soothers, we design open-ended, multi-sensory experiences to support cognitive development, creative thinking skills, and cultural appreciation.
Video & Music
Stream Baby Einstein™ video to discover new favorite storylines & characters (and rediscover the classics!) Then take music on-the-go with curated playlists.

