We Believe the Future Belongs to the Curious™.

Baby Einstein™ inspires curiosity within parents and equips them with the tools to create an environment of curiosity for their children.

The Einstein Way™

We use “The Einstein Way” learning philosophy, backed by science and built from the best childhood development research, to inform everything we do.

Our Roots

Discover the origins of Baby Einstein™ from its start in 1996 to present day.

The Tools We Use to Inspire Curiosity

Toys & Gear

From activity centers to soothers, we design open-ended, multi-sensory experiences to support cognitive development, creative thinking skills, and cultural appreciation.

Video & Music

Stream Baby Einstein™ video to discover new favorite storylines & characters (and rediscover the classics!) Then take music on-the-go with curated playlists.

Books

Words, illustrations, and real-world imagery come together to introduce fundamentals, as well as early conversations around topics like kindness and compassion.

New Feature to Make Shopping Easier

Glossary of Developmental Benefits Icons

Coming soon, look for these icons on Baby Einstein product packages and online for more information about the developmental benefits of each item. They will help parents and gift givers easily identify the right products for their needs at a glance.

puzzle for young children

Kid-friendly activities to spark curiosity at home

children's book

Rock out with our Together in Tune™ connected instruments!

Share Your Discoveries with Baby Einstein™

Follow along as we provide tips & inspiration to equip parents in their role as #BabysFirstTeacher

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