Beloved Baby Einstein Expand Content Beyond Screen with Launch of Donald the Sheep Tonie
tonies® Announced as Latest Hello Einstein Studios Partner
ATLANTA, GA (February 15, 2026) – Baby Einstein, the young learning media and product brand, has launched its first Tonie featuring Donald the Sheep, a beloved character from the Baby Einstein Farm Explorers series. Hello Einstein Studios (HES), the media entertainment company that creates the Baby Einstein trusted, best-in-class children’s educational entertainment, is partnering with tonies®, the world’s largest interactive audio platform for kids, to spark curiosity and discovery.
Through storytelling, song and STEAM focused adventures, Donald and his farm friends let curiosity lead the way as they explore big ideas on the farm all while singing, learning, and laughing together. This new Tonie combines The Einstein Way, a science and childhood development backed learning philosophy, with tonies’ award-winning audio technology, offering children an engaging way to learn and play with sounds from the farm.
“This launch marks an exciting new venture for Baby Einstein and Hello Einstein Studios beyond animated content, toy and baby products, expanding into interactive audio experiences,” says Jaime Martin, Director of Licensing & Media at Hello Einstein Studios. “Featuring Donald the Sheep and packed with fan favorite songs families already love, we are excited about inspiring curiosity as families will enjoy this brand-new audio adventure.”
The Donald the Sheep Tonie is available February 1st exclusively on Walmart and Tonies.com following with Amazon and all retailers in March, bringing screen-free, interactive storytelling to families in the United States, Canada, Untied Kingdom, Ireland, New Zealand, and Australia.
This collaboration comes as Baby Einstein celebrates their 30th anniversary in 2026. For nearly three decades, Baby Einstein has been a leader in educational content, inspiring curiosity and discovery with families around the world. The numbers prove it: in August 2025, the Baby Einstein YouTube channel hit 1 million subscribers, placing it in the top 0.05% of channels globally. Starting in February, Baby Einstein content is also available on Netflix.
Donald is one of the lovable characters from the Baby Einstein Farm Explorers, a series that premiered on YouTube in August 2025, quickly gaining popularity. It is a part of the Baby Einstein Explorers series, along with Baby Einstein Ocean Explorers.
Families can watch the Explorers series and enjoy more Hello Einstein Studios content on @BabyEinstein across YouTube, Instagram, and TikTok. Learn more at babyeinstein.com.
About Hello Einstein Studios
A media entertainment company, Hello Einstein Studios’ sole purpose is to help create a more curious world through trusted, best-in-class children’s educational entertainment. Home to the beloved Baby Einstein™ Classics series, Ocean Explorers™, Farm Explorers™, Closer Look™, Manners Manor™, Cal’s Sound Yard™, Patch’s Number Forest™ and The Sandbox™, Hello Einstein Studios believes in the power of curiosity to drive creativity, encourage discovery and create adaptability for today’s ever-changing environment. BABY EINSTEIN is a registered trademark and copyright of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
Press inquiries: info@helloeinsteinstudios.com
About The Baby Einstein Brand
Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.
Baby Einstein® is a trademark of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
About tonies
tonies® is the world's largest interactive audio platform for children with more than 9.5 million Tonieboxes and 125 million Tonies sold. The intuitive and award-winning audio system has changed the way young children play and learn independently with its child-safe, wireless, and screen-free approach.
Founded in 2014 by two fathers in Germany, where every second child now owns a Toniebox, the company is replicating its successful business model and expanding internationally. tonies brings the joy and magic of interactive audio entertainment and audio education to children around the world, with products available in over 28 countries on 4 continents and more to come. Tonieboxes have been activated in over 100 countries.
tonies offers a range of more than 1,300 Tonies figurines to be placed on top of the Toniebox and around 4,400 digital titles through the tonies app – ranging from tonies Originals productions to content from around 400 licensing partners worldwide, including Disney, Warner Bros., NBC Universal, Mattel, Marvel, Paramount, Hasbro, Universal, Sony Music and many more.
With an average playtime of ~270 minutes per week, it is the perfect everyday companion for little ones.
