Two Baby Einstein Toys Award 2020 Cribsie Awards in the Toy Category

ATLANTA, (March 9, 2020) – Two Baby Einstein™ toys were awarded a 2020 Cribsie Award in the Play category on March 2, 2020. The Baby Einstein Take Along Tunes™ was awarded Favorite First Toy and the Baby Einstein Hape™ Magic Touch Piano™ was awarded Most Innovative Toy. Founded in 2010, the Cribsie Awards recognize the best products, services, […]
Kids2 and Caribu Ink Deal Bringing the Baby Einstein Book Catalog To Its Ever-expanding Library
Kids2 and Caribu Bring Baby Einstein Books to Digital App ATLANTA, GA (January 21, 2020) – Caribu, the award-winning, video-calling and reading app for families, has today announced a new license with Kids2™ for Baby Einstein®, one of the world’s leading baby and toddler brands, to add its catalog of books, including a collection of titles currently […]
Kids2 Global Team Participates in Day of Service for Universal Childrens’ Day

Kids2 recognizes Universal Children’s Day by taking the time to donate our time, energy, and skills living out our Purpose. Kids2 hosted its second annual Global Give Back Day on Universal Children’s Day, 11.20.2019. The program was first introduced by a group of Kids2 global team members wanting to take our foundational focus on community […]
Kids2 Expands on Best-selling 360-degree Concept with New Baby Einstein Activity Center
The Baby Einstein Around We 4-in-1 Discovery Center is Available Exclusively at BuyBuy Baby Through 2019 ATLANTA, (November 11, 2019) – Kids2 takes baby activity centers to a new level with its new Baby Einstein Around We Grow™ 4-in-1 Discovery Center launching now exclusively at BuyBuy Baby. The benefits of a traditional baby walker and stationary entertainer […]
Engineering Accessibility: Kids2 and Georgia Tech Students Help Create Tiny Wins for Accessibility-limited Children

Atlanta, GA (October 10, 2019) – Even though some 25 million children are born each year with hearing impairments, vision impairments, physical impairments, or cognitive limitations, parents of babies with special needs often play a guessing game when it comes to choosing the toys for their child. Accessible and universal design features are not considered in […]
Happy Birthday! Baby Einstein’s Award-Winning Take Along Tunes Toy Turns Ten

Parent Favorite Gets Update with Three New Songs Added Atlanta, GA (August 29, 2019) – The award-winning Baby Einstein™ Take Along Tunes Musical toy has been a family-favorite for ten years! The easy to grasp, on-the-go toy, has an updated look and three new songs so baby can switch between 10 total melodies. This best-selling favorite has thousands of […]
Kids2 and Ford Release a Pink Ford Mustang 3 Ways to Play Walker by Bright Starts

ATLANTA, (August 29, 2019) – Rev your engines! The newest addition to the Bright Starts® Ford Walker family will have babies tickled pink. Kids2™ and Ford® have partnered to release a Pink Ford Mustang Convertible Walker. “There are few cars on the road that are as instantly recognizable as the Ford Mustang, and it’s exciting to see the iconic […]
Kids2 Investing in New Manufacturing Facility in China, Construction Underway

Atlanta, GA (August 13, 2019) – Construction is underway on our new 250,000 square-foot factory and a four-story, 65,000 square-foot office building near the Jiujiang Port in Central China. It is the first fully-owned and operated manufacturing facility in our Kids2 history and illustrates our commitment to accelerated growth, quality, and innovation. The team recently […]
Celebrating 50 Years of Tiny Wins
From one great solution, Kids II now celebrates 50-years of helping parents around the world. This year marks a monumental milestone for Kids2…we turn 50. Atlanta, GA (August 13, 2019) – Five decades ago a grandma started this company out of the need for a solution so her little ones wouldn’t slip in the tub—a bath mat. […]
Kids II Announces New Name and Manufacturing Facility

ATLANTA, August 13, 2019 –Kids II, Inc., a global consumer goods company that designs, manufactures, and distributes baby toys and gear, celebrates 50 years announcing a name change to Kids2, a new online retail arm, and a new manufacturing facility under construction in China. “Three years ago, we set out to transform Kids2 to best meet […]