Kids2 Welcomes John Sikes to Executive Team as Executive Vice President, Global Operations

Sikes Joins Kids2 as the Leader of Manufacturing Operations to Streamline In-House Toy Production ATLANTA, (August 2021) – Kids2, a global company that designs solutions for early-stage parents and families, today announced the appointment of John Sikes as Executive Vice President, Global Operations, to lead its manufacturing and supply chain functions. In his role, Sikes […]
Innovation at Winvention

Jack Sun, General Manager, Winvention, Jiujiang This fall, we went Inside Kids2 to talk 2 Jack Sun, General Manager – Winvention, to learn about the tiny wins he’s creating with our Winvention team! To better tell the story, Jack dove into our five key priorities at the factory: Safety Quality Delivery Cost People Q: Looking at […]
Kids2 Welcomes Jill Waller and Ted Chiu to Senior Leadership Team

Waller and Chiu Join Kids2 to Continue to Support Global Expansion and Global Design-Driven Processes ATLANTA, (August 9, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, today announced the appointment of Jill Waller and Ted Chiu to the senior leadership team. Waller and Chiu will fill the positions […]
Kids2 Creates A Global Parenting Community With The Relaunch Of Top Lifestyle Site ParentCo.

Parent Co. Joins The Family Of Kids2 Resources For Parents ATLANTA, (July 20, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, announces the relaunch of Parent Co., a leading parenting site with 5,500+ articles on topics like Learning, Parenthood, Playtime, Wellbeing, and Pregnancy. Parent Co. was born out of […]
Kids2, White Oak, and Gordon Brothers Renew Strategic Investment Partnership Agreement
Renewed agreement will further Kids2’s international growth and commitment to all families ATLANTA, (June 23, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, today announced a renewed and expanded partnership agreement with White Oak ABL (“White Oak”), an affiliate of White Oak Global Advisors, LLC and Gordon Brothers. The renewed […]
Kids2 Announces New Media Entertainment Company Hello Einstein Studios™

New Venture Will Expand Kids2 Content Offerings Up To Pre-Teen Age Range ATLANTA, (June 23, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, today announced the launch of Hello Einstein Studios™, a new media entertainment company focused on creating curiosity-driven content reaching kids from ages 0-12. Hello Einstein Studios™ will offer […]
The Man who Brought the Beloved Baby Einstein Characters to Life

Charlie Mitchell – Principal Designer, Atlanta Charlie Mitchell is a bit of a legend around Kids2. As our Principal Toy Designer, Charlie is responsible for bringing personality and “magic” into our toys – and not only is he really good at his job, he’s also one of the most likeable guys around. So when it came […]
Kids2 Welcomes Todd Wilson to Executive Team as Chief Information Officer

ATLANTA, (May 24, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, today announced the appointment of Todd Wilson as Chief Information Officer, leading the IT and PMO functions of the company. In his role, Wilson will be responsible for implementing processes that best meet the needs of internal and external […]
Kids2 Brands Now Available to All Families in China
Expansion Furthers Goal to Provide Parenting Solutions to Families Across the Globe ATLANTA, GA (May 19, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, today announces the availability of their portfolio of brands, Baby Einstein, Bright Starts and Ingenuity in China. Expanded availability will begin with TMall and several other online […]
Kids2’s Ingenuity Brand Strategy Looks To Champion Encouragement Led Thinking

Research Shows Almost Half of Parents Do Not Feel Encouraged In Times of Need ATLANTA, GA (May 10, 2021) – Kids2, a global company that designs solutions to help early-stage parents and families, shares their research on feelings of encouragement among parents with their Ingenuity™ brand’s latest whitepaper titled, “Validating why families need encouragement to thrive.” Highlighted […]