Kids2 Returns to Kind + Jugend with Bold New Lineup and Big 8 Innovation Strategy
Cologne, Germany (September 8, 2025) — Kids2, a global company dedicated to creating holistic solutions that support families through every early-stage milestone, is making its biggest Kind + Jugend appearance yet. With more than 100 new products across its world-renowned brands - Baby Einstein, Bright Starts, and Ingenuity - Kids2 is showcasing innovations designed to spark curiosity, bring joy, and make parenting easier every step of the way.
“We’re thrilled to return to Kind + Jugend with our largest lineup yet with solutions steeped in our Big 8 strategy and grounded in solving real-time parenting challenges,” said Ryan Gunnigle, Chief Executive Officer of Kids2. “This show is an important opportunity to connect with our partners and highlight the breakthrough products that are reshaping family life globally.”
The Big 8: Innovation with Purpose
Kids2’s Big 8 strategy is the company’s innovation roadmap. We’ve identified eight core “bets” that guide product development to meet real parenting needs:
- Learning Milestones – Baby Einstein products for purposeful play that inspires curiosity and celebrates every milestone.
- Potty Training – Stress-reducing solutions for one of parenting’s toughest stages.
- Pop Collection – Portable, compact products for life here, there and everywhere.
- Having a Ball – Joyful curated products for motor-skill development with hours of ball-play fun.
- Safe Sleep – Healthy, innovative solutions delivering a holistic approach to sleep.
- Security Gates – Durable, adjustable, stylish designs for any household. Gates made simple to choose and simple to use.
- Disney – Products that bring beloved characters – Mickey Mouse, Minnie Mouse, Stitch and more - into everyday moments from playgyms to potty to toys and more.
- Affordable Luxury – Premium style and quality at accessible price points.
Ingenuity Strollers Take the Spotlight
Now the #3 stroller brand in the U.S., Ingenuity is redefining the category with modular systems, compact travel solutions, and value-packed designs. At K+J, strollers headline the booth with three major debuts:
- 3D Suite – A modular stroller system with one-handed fold, spacious storage, and car-seat compatibility from birth. Add-ons like a ride-on board make it a true all-in-one family solution. Additional add-ons for the complete 3D Suite System include a carrycot and carrycot stand (that can be used on the stroller, or in the home with the stand).
- 3D Travel Mate – A compact stroller that fits in an overhead bin yet is strong enough for two children with its built-in ride-on buddy board. Includes a travel bag for ease of on-the-go storage.
- 3D Lite Jewel – A lightweight, stylish stroller that blends premium fabrics, portability, safety features, and affordability. Carseat compatibility.
More Milestone-Making Solutions
- Ingenuity Go Anywhere™ Compact Folding Swing– Portable luxury. Premium comfort. Anytime, Anywhere! Lightweight, foldable, and packed with soothing features for home or travel.
- Ingenuity Stow & Go Bouncer – Fresh functionality. Half the folded size, all the bounce. Parents can take this first tote-friendly bouncer anywhere.
- Baby Einstein On-the-Go Sea Dreams Soother – An on-the-go version of the 5-star-rated bestseller that soothes, entertain, and engage baby.
- Ingenuity Tuckaway Travel Tub – Turn any shower into a bath tub. This quick and easy fold tub is a great travel solution! Supports babies and toddlers. Great for grandparents and caregivers homes!
- Disney-Licensed Potty Training Line – New products designed to make this milestone less stressful and more joyful.
Visit Kids2 at Kind + Jugend
Attendees can explore Kids2’s full lineup in Hall 10.2 | Booth D050 E059—an immersive showcase of how the company is bringing innovation, design, and cultural insight together to help families thrive worldwide.
Learn more about Kids2 at www.kids2.com and follow up on LinkedIn.
