Kids2 Adds New Leader to Support Global Joint Venture Initiatives

Kids2 Adds New Leader to Support Global Joint Venture Initiatives
ATLANTA, (June 10, 2020) – Kids2 welcomes Jeff Cornelison, Senior Vice President – General Manager Joint Ventures, to the organization’s strategic partnerships division. Cornelison will focus on the company’s partnership with Hape Toys.  

“Jeff has a vast understanding of this industry and retail landscape and will be a great asset leading our JV with Hape Toys and other new adventures,” said Karen Neblett, EVP Business Strategy & Development.

Cornelison most recently served as the Chief Operating Officer with Atlanta Mission, an Atlanta-based nonprofit caring for more than 800 men, women, and children experiencing homelessness. He was a part of their executive team responsible for operations, client services, procurement, client programming, and service design. Before working with the nonprofit, he worked with CDE Services, a Marietta, Georgia, based organization providing customized Point of Sale equipment solutions, as their SVP, Commercial Leader. Cornelison returns to Kids2, where he previously worked for almost 20 years.

Cornelison attended Temple University, majoring in Industrial Relations and Organizational Behavior with a minor in Spanish, and is continuing his education as an MBA candidate at Penn State University.

Recent News

Baby Einstein’s Next Chapter: Say Hello to Hello Einstein

Baby Einstein’s Next Chapter: Say Hello to Hello Einstein As Baby Einstein celebrates 30 years, Kids2 introduces a new brand extending curiosity-led learning into the toddler and preschool Köln, Germany...
Baby Einstein’s Next Chapter: Say Hello to Hello Einstein

Baby Einstein’s Next Chapter: Say Hello to Hello Einstein

Baby Einstein’s Next Chapter: Say Hello to Hello Einstein As Baby Einstein celebrates 30 years, Kids2 introduces a new brand extending curiosity-led learning into the toddler and preschool Köln...

Kids2 Showcases Solutions for Modern Families at Kind + Jugend 2026

Kids2 Showcases Solutions for Modern Families at Kind + Jugend 2026 More than 300 products from Baby Einstein, Ingenuity and Bright Starts respond to changing family needs through adaptable design,...

From Homemade Puppets to a Global Brand: Baby Einstein Celebrates 30 Years & Continues to Grow with Families

Celebrating 30 years of curiosity, creativity, and learning—with the debut of Hello Einstein, expanding the brand’s journey beyond babyhood ATLANTA, GA (August 5, 2026) — Baby Einstein, the world-renowned early learning brand, celebrates...
Surviving a Colicky Baby

Surviving a Colicky Baby

Colic is a term doctors use for a baby that cries a lot more than the average baby when they can’t give you any other answers as to why. The official criteria they use are based on the “rules of...
I Am a Travel Writer: Here Are My 6 Family Travel Hacks

I Am a Travel Writer: Here Are My 6 Family Travel Hacks

As I emerged from the tunnel of mothering small toddlers, I realized I missed travel desperately. I had spent my high school and early college years in New England, not leaving the Eastern time zone...