Baby Einstein was founded in 1996 by mother and former teacher Julie Aigner-Clark at her home in Georgia. Driven by her passion for the arts, she wanted a way to introduce the fundamentals of music, language, poetry, colors, shapes, and more to young children. The original video she created – featuring puppets and the scores of classical composers – won the 1997 Parenting Magazine award for Best Video of the Year, and the series that followed has become synonymous with the Baby Einstein name.

Decades later, we’ve kept Aigner-Clarks’s original vision at the center of everything we do. Baby Einstein started as a teaching tool for parents, and we continue to believe that parents are their baby’s first teachers.