In The News

Enjoy a selection of published news articles including Kids2 and our family of brands.

Baby Einstein Targets Millennial Parents for Bigger Piece of Toy Market

Nobody puts baby in the corner—Baby Einstein, that is. Under the ownership of Kids2, the 22-year-old toy brand is unveiling a new mission and ad campaign in its attempt to attract millennial parents and gain a larger piece of the $20.7 billion U.S. toy market. On Tuesday, Atlanta-based...

4 Ways to Raise More Curious Kids

Recent research suggests most parents believe the more curious children are, the more likely they are to be successful adults....

Power to the Curious Parenting Generation: Millennial Parents Value Curiosity Above All Else for Their Children

We are in a new era of parenting as more and more millennials begin starting and growing families. And while encouraging children to want to learn about new things and exhibit a sense of curiosity may not be new, recent research suggests millennial parents value curiosity above other traits in their children, a deviation from previous generations...

It’s science: Encouraging curiosity helps your children find future success

It’s hard to think of a better feeling than watching your child’s curious brain at work—with her gears turning away as she masters a new skill, or solves a problem or simply explores...

The Parents' Guide to Family-Friendly YouTube Channels

The digital universe within YouTube has everything. Rather than be frightened by the potentially bad, embrace the good. Parents' editors and experts agree: You can find educational and entertaining videos for kids of every age.

New Research Suggests 94 Percent of Parents Believe Curious Children Are More Likely to be Successful Adults

As Baby Einstein prepares to relaunch their brand, they have conducted an exclusive survey in partnership with Wakefield Research about the role of curiosity in infants and toddlers...