When Curiosity Clicks: Kids2 Fills Void on Baby Aisle with Launch of Baby Einstein Connectables, New STEAM inspired magnetic blocks
Atlanta, GA (August 25, 2022) – Kids2, a global company that designs holistic solutions to help early-stage parents and families, announced the launch of Baby Einstein® Connectables™, an innovative STEAM inspired line of multi-sensory, magnetic activity blocks that ignite baby’s curiosity. This latest Baby Einstein line is connectable, collectable and offers infinite possibilities for creative play and learning.
“We know that there is a strong desire from parents for early exposure to STEAM learning. But when you stroll down the baby aisle, these type of learning toys are under-represented,” said Ryan Gunnigle, Kids2 CEO. “Parents shouldn’t have to wait until their children turn one for age-appropriate developmental toys. Kids2 is creating a tiny win for parents by closing this gap with the launch of Baby Einstein Connectables, which incorporates elements of STEAM for babies as young as 6 months.”
Available today, Baby Einstein Connectables is rooted in STEAM-based principles and the “The Einstein Way™,” which focuses on Montessori style of learning, brain development and user-centered design. Each large (3-inch) block magically connects with hidden, secure magnets to ensure safety while introducing and reinforcing skills like stacking, sorting, cause-and-effect, role playing, and letter and number recognition.
“As babies put blocks together, build and connect, they will engage in open-ended and creative play. With each click, motor and cognitive skills are being developed,” said Rochelle Wainer, Phd.D and Senior Vice President of Global Insights and Analytics at Kids2. “Baby Einstein Connectables engage babies and toddlers in STEAM and co-play at the youngest of ages, important aspects for development and parents.”
Baby Einstein Connectables offer grow-with-me features to expand the skills for baby as they age from 6 months through their toddler years in creative floor or table play.
The Connect & Create™ Magnetic Activity Blocks 24-piece starter set features sliders, mirrors, rattles, and wheels to delight the senses, as well as beloved characters from Baby Einstein shows and books. Families can collect a variety of sets to expand building options and designs as baby grows. Additional collections include the, Click & Create™, Bridge & Learn™, Dive & Soar™ and Add & Stack™.
Parents, caregivers and present-givers can find this sure-to-be best seller online and in-stores today. The collection will be available worldwide in 2023.
About The Baby Einstein Brand
Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity – within their children and themselves – through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.
Baby Einstein® is a trademark of Baby Einstein, LLC. EINSTEIN® is a trademark of The Hebrew University of Jerusalem.
About Kids2 Group
Kids2 is a global purpose-driven company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2® brand portfolio includes the leading infant, baby, and toddler brands comprised of world-renowned brands Baby Einstein®, Ingenuity®, Bright Starts®, and Summer Infant ®, as well as a vertically-integrated manufacturing facility, and various joint-venture partnerships. Kids2 sets out to create holistic solutions that create more tiny wins and bright futures for all families. Headquartered in Atlanta, Kids2 spans globally serving customers in more than 90 countries and has been inventing and reinventing baby products for more than 50 years.
Kids2 is a global company that designs solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein®, Bright Starts®, and Ingenuity®. Headquartered in Atlanta, Kids2 spans globally with 12 offices on four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company’s growing success.