Born from the belief that the future belongs to the curious, Baby Einstein helps parents cultivate curiosity within their children themselves.

Our History


Baby Einstein began in 1996 as a video series created to introduce music, stories, numbers and language to young children. Founded by a mom, Baby Einstein has always kept parents and kids at the center of product design and innovation. In the decades that followed, we have expanded our multimedia collection of baby products to reach children across the globe

Our History


Baby Einstein began in 1996 as a video series created to introduce music, stories, numbers and language to young children. Founded by a mom, Baby Einstein has always kept parents and kids at the center of product design and innovation. In the decades that followed, we have expanded our multimedia collection of baby products to reach children across the globe

Our Philosophy


We help families stay curious through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

Our Philosophy


We help families stay curious through experiences of shared discovery and creativity. Why? Because curiosity motivates us to learn and adapt. It compels us to be open to possibility and confident in our skills. Curiosity is essential for succeeding in our ever-changing world and creating a better one.

We're passionate about creating the best developmental baby toys and gear for every family - regardless of where you live or who you are.

Be SENSE-ational!


Babies start forming their world at day one, using the earliest tools they’ve got: their five senses. Sight, sound, taste, touch and smell play a crucial part in children’s early cognitive development.

Baby's world is getting bigger


Let’s encourage our little ones to look closer and go farther—because exploring things firsthand today will make it second-nature tomorrow.

Baby's world is getting bigger


Let’s encourage our little ones to look closer and go farther—because exploring things firsthand today will make it second-nature tomorrow.