Baby Einstein Toy Featured on The Today Show

By Lindsay Scouras

Of the 75 products picked for the “Best Toy Awards for 2024” by the experts at Parents, a select few were chosen to be featured on the Today Show in a special segment, including Baby Einstein’s Chase & Tap Earl Crawling Baby Toy. Parents editor-in-chief Grace Bastidas highlighted its multiple modes of play, which were demonstrated on-air in the studio by an actual baby in stationary mode, with additional footage of Earl in crawling mode for more mobile little ones.

Watch the full Today Show segment here. 

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