Making parenthood a little bit easier, one tiny win at a time.
The Kids2 Family of Brands
Every family and every child deserves a bright future – regardless of where they live, how much money they make, what language they speak, what faith they practice or what goals they pursue. Our vision is to redefine our industry by creating not just products, but holistic solutions for early stage parents that transcend borders, categories and aisles.
Kids2 Group
We’re building a community and brand ecosystem…of partners, designers, passionate creatives, forward-thinkers, like-minded folks…and we’re creating solutions…solutions for parents already in a community…a community of friends, influencers, champions, supporters. And it’s our goal to be the bridge that links these communities through solutions. Solutions that cover every corner and answer the call of families around the world. Why? All in the name of helping families create bright futures…one tiny win at a time.
Meet Our Expert on Early Childhood Development
Meet our award-winning in-house expert on early childhood development. Dr. Rochelle Wainer, Ph.D. brings more than 25 years of experience with global brands to lead a world-class insights team that helps shape how we design every product for Baby Einstein™, Ingenuity™, and Bright Starts™ brands.
Our Partners in Parenthood
Created by experts, Kinedu offers 1,800+ video activities to support development from 0-4 years old.
Representaion Matters From Birth.
Sometimes a toy is more than just a toy. That’s why we’ve teamed up with Mary Meyer to enhance our Baby Einstein stuffed toy line-up.
