Connected by purpose, built around families.
Kids2 brings together trusted brands, meaningful content, parent community, innovation and strategic partnerships to create holistic solutions for families navigating the earliest years of childhood.
Hello Einstein Studios creates curiosity-led content that extends our brands beyond the product aisle.
ParentCo. connects us directly with families, helping us listen, learn and respond to their needs.
Baby Einstein, Bright Starts and Ingenuity support families through everyday moments and milestones.
Our integrated capabilities help turn meaningful insights into safe, innovative solutions.
We collaborate with leading brands, retailers and experts to achieve more for families.
Hello Einstein Studios creates curiosity-led content that extends our brands beyond the product aisle.
ParentCo. connects us directly with families, helping us listen, learn and respond to their needs.
Baby Einstein, Bright Starts and Ingenuity support families through everyday moments and milestones.
Our integrated capabilities help turn meaningful insights into safe, innovative solutions.
We collaborate with leading brands, retailers and experts to achieve more for families.
SVP, Global Insights & Analytics
SVP, Global Insights & Analytics
Our award-winning in-house expert on early childhood development. She brings more than 25 years of experience working across different countries, industries, retailers, and brands. A trained child and developmental psychologist, Wainer is a recognized expert in child development, youth and family insights, and consumer psychology.
Founder & CEO of Tiny Transitions
Founder & CEO of Tiny Transitions
An award-winning speaker, author and internationally recognized sleep expert dedicated to helping families build healthy, sustainable sleep routines. As founder of Tiny Transitions and a board member of the Association of Pediatric Sleep Consultants, Zentz supports babies, children and adults through every stage of life. Her expertise has been featured by Forbes, Newsweek, NBC, Yahoo, Fatherly and more.
At Kids2, safety and quality aren’t steps in the process – they ARE the process. Through vertical integration and adherence to strict safety benchmarks validated by external partners, we deliver joy, comfort and safety to all families around the world. From design to delivery, and long after, our integrity guides every decision we make.
At the heart of our product design and development is a commitment to innovation and excellence. Our vertically integrated manufacturing process, powered by Kids2’s Thomas Far East (TFE) and Maggie Far East (MFE/Winvention) facilities, allows us to bring innovative products to market faster than the competition. By meticulously managing every step from design to delivery, we ensure superior quality and cost efficiency, making us the ideal partner for retailers around the globe.
With innovation and manufacturing are at the forefront of product design and development, in April 2020, we opened our fully owned and operated 250,000 square-foot Winvention facility. Located near the Jiujiang Port in Central China, Winvention tripled our overall workforce and continues to fuel our expansion in China. Come check it out!